BrandingBranding for
a sustainablesustainable BBQ Delivery Service

grill it easy

Grillaxed

„Grill it easy!“ is the slogan of the german start-up Grillaxed, based in Leipzig. The idea is simple as clever: Make your own BBQ wherever you want, whenever you want. Just a few clicks on your phone and a cyclist will deliver a box with everything you need. It features biological, regional and ecofriendly products. At the end, the box will picked up again and the company takes care of the waste. Because of these sustainable processes the design is based on circular shapes. The Key Visual comes in fresh colors and retro look. For the personal touch the Design is using a handwritten typography. All icons were constructed of using the letters of this font. The technical implementation was done by www.matero.de